How to price your content đ˛
For guidance on your price point, what justifies charging more, and how annual or weekly billing affects conversion and retention â see: How to Price Your Online Course
Subscription vs. one-off pricing
There's no universal right answer â the best-performing creators on Movement use both models, and the right choice depends on your content.
Use a subscription when:
You're releasing new content on an ongoing basis (weekly workouts, recurring coaching, a podcast-style drop)
Your value is in continued access to a community or live element, not a one-time deliverable
You're building a long-term training program or a multi-stage development series
Use a one-off product when:
Your content is tied to a specific, finite outcome (a 6-week postpartum recovery program, a weekend workshop, exam prep)
You want members to feel they're getting a complete package for one price, with everything unlocked immediately
Your content isn't time-sensitive to keep producing â once it's built, it's done
Many creators run both: a subscription for their core community or ongoing content, plus one-off products for specific programs or intensives layered on top.
Pricing your whole app vs. pricing content piece by piece
Beyond choosing subscription or one-off, you also need to decide how much of your app that pricing applies to.
Lock the whole app when:
All of your content is part of one cohesive offer and there's no piece you want to give away or sell separately
You want a simple, single price point with no decision fatigue for new members â one purchase, everything unlocked
Price content piece by piece when:
You have a mix of free and paid content â e.g. a free blog or community area alongside a paid program â and want prospective members to experience some value before buying
You're selling multiple distinct products (a nutrition program, a training program, a mobility program) that not everyone wants together
You want an upsell path â start members on a lower-priced or free piece, then offer premium content as a next step, or add related products at checkout with order bumps
Use tiers when you want to do both at once:
Tiers let you price piece by piece while still giving members a simple decision â Basic, Premium, or VIP â rather than asking them to pick and choose individual products
This works well when you have a natural hierarchy of value (e.g. VIP includes 1:1 coaching on top of everything Premium members get) and want the upgrade path to feel obvious
If your content doesn't naturally build on itself in tiers, separate standalone products may be a better fit than forcing a tier structure
Whichever structure you choose, this is a decision about what you're charging for â the settings that actually lock or unlock a page are covered in Access Rules below.
Increase order value with order bumps
Once you have more than one product, you can offer a second one at the moment someone is already buying. Order bumps are extra products shown above the payment form at checkout, so a customer can add one with a single click. Each bump can have a short description and an optional discount, and if you add more than one, they appear as a list.
The best bumps are quick, low-commitment add-ons that make the main purchase more useful. Some ideas by niche:
Online course: Offer the PDF workbook or a set of templates to go with it.
Fitness program: Add a meal plan or recipe guide.
Pilates or yoga: Add a bonus class series, a short follow-along video, or a guide to home setup and props.
Postpartum or pregnancy: Add a short pelvic floor routine or a printable weekly planner.
Nutrition coaching: Add a grocery list bundle or a supplement guide.
Business or creator education: Add a swipe file, checklist, or content calendar.
Meditation or wellbeing: Add an audio pack or a printable journal.
A few tips for making them work:
Keep it relevant. The bump should complement what they're buying. An unrelated offer just creates friction.
Use a small discount. Even a modest saving gives people a reason to say yes now.
Keep the description short. One or two lines on what they get is enough.
Create the add-on first. A bump has to exist as its own product before you can attach it, so set up your workbook, guide, or bonus as a product, then add it to your main one.
Match currencies. Every order bump product needs to be in the same currency as the product it's attached to.
To add one, open your product in the Sell tab, go to Product Details, and use the Order Bumps section. Full steps are in Order Bumps.
Access rules
Access rules control who can see and open a page in your app â set globally for your whole app, or overridden on individual pages. For a full breakdown of Public, Require Sign In, Require Purchase, and Private, when to use global settings vs. page-level overrides, and how to build membership tiers, see: Access Rules
Still not sure which setup is right for your app? Reach out to support and we can help you map out the access rules and pricing model that fits your content.