Progressive Web Apps (PWAs) offer a powerful way to deliver your content, programs, and community through a fast, mobile-friendly experience that rivals native apps—without requiring downloads from the app stores. But what many creators and businesses don't realize is that PWAs also come with major SEO advantages.
In this article, we’ll explore how Movement’s PWA-based platform helps you get discovered online, improve your search rankings, and grow your audience organically. Plus, we’ll walk through how to set up your SEO settings inside Movement so you can start optimizing today.
Why PWAs Are Good for SEO
Indexable by Google
Unlike native apps, PWAs are web-based—which means Google can crawl and index your pages. That means your content, programs, and landing pages are all discoverable via search engines, helping new audiences find you.
Fast Load Times
PWAs are built for performance. Their fast loading speeds and mobile-optimized designs reduce bounce rates and improve overall page experience, which Google uses as a ranking factor.
Mobile-First Experience
Search engines prioritize mobile usability. Since PWAs behave like native apps and are designed to work seamlessly across devices, they naturally meet mobile-first indexing requirements.
HTTPS & Security
PWAs must be served over HTTPS, which means your Movement app is secure by default. Secure sites earn more trust from both users and search engines.
Shareable URLs
Each page or piece of content you create in your Movement app has a unique URL, making it easy to link to in newsletters, socials, and other platforms—while also improving link building and discoverability.
How to Edit Your SEO Settings in Movement
Inside the Movement admin, you have full control over several key SEO elements that help search engines understand and rank your content. Here’s how to set them up:
Page Titles & Descriptions
Each page inside Movement allows you to customize:
Title (shown in search engine results)
Description (helps with click-through rates)
Share Image (appears in link previews on social platforms and can improve visibility and engagement, which indirectly boosts SEO)
Navigate to any page within your app, open the “Share Settings” tab, and write a clear, keyword-rich title and description that summarises the value of the page. Also be sure to add a 'Share Image' that you'd like to display in link previews to improve click through rates.
2. Custom URLs
Use short, descriptive URLs for each page or content item. For example:
yourapp.mvt.so/pelvic-floor-programis better thanyourapp.mvt.so/page-382948.URLs for each page can be modified by navigating to the 'Settings' tab in the righthand sidebar of the page, then updated from the 'URL' input field:
3. Brand-Wide Settings
In your global app settings, you can also set default description and share images that apply across your entire app when you do not set a description and share imagery on the page-level. This helps ensure a consistent presence and makes your app feel more polished when shared.
Best Practices for SEO on Movement
Write clear, benefit-driven titles and descriptions for each page
Add relevant Share Imagery for each page, or set default imagery globally
Use structured content with headings (H1, H2, etc.)
Use short, descriptive URLs for each page or content item
Link internally between your pages to guide users and spread SEO value
Regularly update your content to keep it fresh and relevant
Final Thoughts
Having your own branded progressive web app doesn’t mean sacrificing discoverability. With Movement’s PWA platform, you get the best of both worlds: the feel of a native app and the SEO power of a traditional website.
Whether you’re launching a digital product, online program, or growing your personal brand, optimizing your app's SEO can help you reach more people and grow sustainably.
Start editing your SEO settings today and turn your app into a discoverable, revenue-driving platform.