To set up a subcription for your overall app, navigate to your global app settings.
You can find these by clicking your app name or the ‘⚙️’ next to your app name in the builder.
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Click 'Access' and then toggle 'Require Purchase' on. Select from your existing products, or create a new product and choose if you want your subscription to be a one-off or recurring payment. This will set up a subscription to access anything on your app. Hit ‘Save and Publish’. Now your app will only be accessible to people who purchase the product (or people you manually add to the product / people with a 100% off coupon for the product.)
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Our access article may help clarify additional questions.