Google Tag Manager is a user-friendly system that helps you easily add and edit tags in your app. Tags capture important information about user events, allowing you to gain valuable insights about your users. With Google Tag Manager, you can manage these tags effortlessly, even if you're not technically inclined. It's a tool that simplifies the process of understanding user behaviour on your app.
HOW TO ADD GOOGLE TAG MANAGER TO YOUR APP:
In Google Tag Manager
Set up a new or open your existing Google Tag Manager account
Set up your container. A container is where all of your tags will live, so you should name this after your site or URL.
Select ‘Web’ from the container options and click ‘Create’.
You will now be dropped into your GTM Workspace. Copy your Container ID - it will look something like GTM-5JGGN23
In the Movement Admin
Navigate to Engage > Integrations in the black lefthand sidebar.
Click on ‘Google Tag Manager’.
Paste in your Container ID that you copied from your Google Tag Manager Account.